Promised Land

Product Landing Page

Promised Land is a comprehensive documentary about locations in Israel found in the Bible. My task was to re-design a landing page for purchasing the DVD. Through extensive A/B testing and user testing, I designed a new page which lead to a 17% increase in conversion.

Font Icon Creation

For this project I sourced and created a font icon set which helped simplify development as well as strengthen the design.


I always begin web design by creating wireframes. This helps to establish the content strategy and overall user interface. In this case, showcasing the product and creating a clear call to action was crucial for conversion.