Coffee Club

Subscription Page

Windfarm Coffee is a specialty coffee and tea subscription service. They needed a landing page where the user could subscribe to a monthly shipment of coffee and tea, buy individual bags, or buy in bulk. Through Light Up the Dark, I had the opportunity to design this user experience. With the primary conversion being the subscription service, we designed a page that would feature all 3 options with a very easy to use subscription form. Whether you’re a first time subscriber or a returning customer, the process will be fast and simple.


With so many options it was important to take advantage of great icons. These allowed the user to quickly understand the value of the product and locate the correct purchasing option.

Forms & UX

The key aspect that I wanted to emphasize was simplicity. Each module is crafted to support the idea of how simple it is to use this service, from the process description to the submission form.